Which tools are most popular for planning B2B Marketing
We asked some industry experts what their go-to tools were when planning marketing strategies, campaigns, and tactics. They highlight the common challenegs of integration between multiple platforms.
B2B Marketing Planning Tools Survey
Discover the latest insights from our B2B Marketing Tools Survey! Learn how mid-sized businesses use CRM software, marketing automation, and collaboration tools to streamline strategies. Explore satisfaction levels, challenges, and preferences for lightweight and comprehensive planning solutions. Optimize your marketing campaigns with actionable data on integration, real-time insights, and more. Perfect for marketing managers, directors, and CMOs seeking cutting-edge B2B marketing planning tools.
Salesforce Data Quality
Five Best Practices for Ensuring Robust Data in Salesforce Good quality data is the backbone of your operations. But how do you ensure that your Salesforce data remains robust, reliable, and actionable? Here are some bite-sized tips that you can quickly implement to keep your data in good order. 1. Start with a Clear Data […]
Marketing as custodian of RevOps
The natural evolution of Marketing as custodian of Revenue Operations (RevOps) When I started in B2B marketing 25 years ago, the function had two roles; build the brand and generate demand. That was pretty much it. Often (unkindly) referred to by sales colleagues as ‘colouring in’ and ‘running events’. Of course, marketing has always been […]
How much does a fractional marketing director or CMO cost?
How much does it cost for a fractional marketing consultant, director, or CMO? Read our article to find out.
Three Untapped Ways to Support RevOps with Salesforce
Three Untapped Ways to Support RevOps with Salesforce Despite the long-term use of Salesforce Sales Cloud, many companies overlook several features that can significantly boost their RevOps efficiency, missing opportunities for optimising processes and enhancing valuable insights for revenue operations. Here are three key ways companies can better utilize Salesforce Sales Cloud to support RevOps. […]
The Top 5 New Features in the Latest Release of Salesforce Sales Cloud
Salesforce Sales Cloud continues to set the standard for Customer Relationship Management (CRM) platforms, and the latest release is packed with innovative features designed to enhance productivity, streamline processes, and deliver superior customer experiences. Here, we explore the top five new features that are transforming the way businesses operate within the Sales Cloud environment.
Key differences between Pardot and Salesforce Marketing Cloud Account Engagement
In the dynamic world of digital marketing, tools and platforms must continually evolve to meet the changing needs of businesses and their customers. Salesforce’s recent transition from Pardot to Salesforce Marketing Cloud Account Engagement marks a significant evolution in their marketing automation offerings. While both platforms aim to enhance marketing efforts and drive engagement, the new Marketing Cloud Account Engagement brings a host of advancements and changes that set it apart from its predecessor. Here, we delve into the key differences between the old Pardot product and the new Salesforce Marketing Cloud Account Engagement.
The benefits of managed services for Salesforce administration
In today’s competitive business environment, organizations strive to leverage every advantage to stay ahead. One powerful way to enhance efficiency and effectiveness is by outsourcing Salesforce Sales and Marketing Cloud administration to a UK managed services company. This strategic decision offers numerous benefits that can significantly impact your business’s productivity, cost-efficiency, and overall success.
