B2B Marketing Strategy Services
Tayona Digital helps leadership teams build clear, confident, and commercially sound marketing strategies. We work with global enterprises and high-growth B2B organizations that need sharper direction, stronger choices, and strategies that deliver measurable revenue outcomes.
Our work is grounded in more than two decades of senior marketing leadership experience and a proven approach to strategy development across industrial technology, manufacturing software, and enterprise SaaS.
A B2B Marketing Strategy Agency Built for Business Leaders Who Need Results
Activity continues, yet momentum stalls?
Tayona Digital solves this through structured, evidence-based strategy development, combining market insight, commercial analysis, and leadership alignment.
We help organizations make better strategic decisions by providing the clarity, prioritization, and focus needed for sustained revenue performance.
Our strategy framework spans product, market, positioning, ICPs, pricing, messaging, content, and demand levers, all built on proven principles.
Strategy Areas We Cover
Market, Positioning, and Proposition Strategy
Selecting and prioritizing markets, defining positioning, and articulating clear, defensible differentiators.
ICP, Personas, and Whitespace Strategy
Determining who you should target and where the untapped revenue sits.
Pricing and Commercial Strategy
Evaluating pricing models, price elasticity, perceived value, and opportunities for uplift.
Demand, Content, and SEO Strategy
Building a high-performing inbound engine supported by integrated demand and content.
Go-to-Market and Channel Strategy
Defining routes to market, partner strategies, and activities required for successful expansion.
Measurement and Operating Model Strategy
Clarifying KPIs, dashboards, processes, cadence, and functional structure to support the strategy.
our process
Proven Results From Our Fixed-Price Strategic Advisory Program
We deliver prioritized marketing strategies you can execute with measurable results through our structured, end-to-end strategy program.
Marketing & Commercial Audit
A comprehensive assessment of performance, channels, markets, competitive conditions, and internal capabilities.
This includes evaluation of:
Addressable and serviceable markets
Current proposition and differentiators
ICPs, personas, and whitespace
Routes to market and demand channels
Digital foundations, content, and SEO
CRM, measurement, and performance data
Pricing and commercial model
Market, Opportunity, and Competitive Analysis
We assess where your business can win, why, and with what level of investment and impact.
Deliverables include:
Opportunity maps
Market and sub-industry trends
Competitor analysis and battlecards
Strategic levers and risks
Growth potential and revenue implications
Strategy Development Workshops
We run collaborative workshops with leadership to:
Validate the audit findings
Stress-test potential strategies
Align internal stakeholders
Clarify priorities and trade-offs
Explore bold and conservative options
Challenge assumptions and stretch thinking
These sessions help leadership teams understand what choices exist and the impact of making (or avoiding) them.
Strategic Options, Prioritization Tool, and Final Strategy
Using insights from analysis and workshops, we develop a suite of potential strategies tailored to your commercial goals.
Examples include:
Sub-vertical market expansion
Refined positioning and differentiated propositions
Pricing and packaging adjustments
Always-on inbound engine programs
Account-based strategies
SEO and content development strategies
Partner and channel plays
Mid-market expansion pathways
Each option is evaluated against impact, effort, feasibility, risk, and time to value, and supported by a prioritization tool to aid evaluation.
The final output is a complete, evidence-based marketing strategy designed for leadership alignment and execution.
Ready to take your business further?
the benefits
Why Leaders Choose Our Strategy Program
Our team combines experience and expertise to drive your success. Each member brings unique skills to ensure the best results for our clients.
Expertise That Reduces Risk
Our approach blends rigorous analysis with practical experience. Leaders gain confidence in the strategic choices ahead.
Strategy That Connects to Revenue
We link every recommendation to commercial impact, cost, risk, and expected return.
This ensures your marketing strategy becomes an engine for pipeline, profitability, and sustainable growth.
Built for Complex B2B
Enterprise SaaS and industrial technology markets (including RTLS, MES, and IIoT) require specialist understanding.
Our strategies reflect sophisticated buyer behavior, long sales cycles, complex stakeholder groups, and the need for differentiation.
Practical, Actionable, Executable
Leaders do not need theory.
They need choices, clarity, and a plan they can trust. Our work includes specific actions, sequencing, and resourcing, not just a high-level aspirational plan.
questions?
Explore answers to vital questions about our strategy services.
Have more questions for us?
If you’re looking for insights about our strategy services, you’re in the right place. We’ve compiled a list of frequently asked questions to help you understand our offerings better. Whether you’re exploring options for your business or considering how we can fit your needs, our goal is to provide clear and helpful answers.
What will the Strategy Program Deliver?
Every strategy engagement results in a complete suite of decision-ready deliverables.
Typical outputs include:
A full strategy document and leadership-ready presentation
Market, competitor, and whitespace analysis
Refined positioning and value proposition
Message architecture and proof points
ICP definitions, personas, and segment prioritization
Budget, investment guidance, and KPIs
Demand generation strategy
Content and SEO roadmap
Pricing and commercial model recommendations
Route-to-market and go-to-market choices
A 12-month action and impact plan (days, weeks, months)
Tools for scoring, ranking, and selecting strategic paths
Who the Strategy Program Is Designed For?
This service is ideal for organizations that:
Need clarity on where to focus for the next phase of growth
Are entering new markets, launching new offerings, or repositioning
Want to validate investment choices with evidence
Need better alignment between leadership, sales, and marketing
Are experiencing stagnation in pipeline, demand, or differentiation
Are scaling rapidly and require a structured approach
Lack full-time senior marketing leadership but need strategic depth
What will I gain as a Business Leader?
By the end of the engagement, leadership teams gain:
A clear view of where growth will come from
Confidence in strategic choices and investments
A unified and differentiated position in the market
A roadmap that guides execution and removes guesswork
Greater alignment across the organization
A strategy that withstands scrutiny and drives performance
This is the foundation for predictable, scalable B2B marketing.
What's the best way to get started with marketing strategy?
Start with a strategic program that drives growth.
If you need a strategy that gives clarity, focus, and revenue impact (not more noise) our fixed-price Strategy Program is the most effective place to start.
Speak with us about your strategy requirements.