Marketing Planning Software & AI Agents

Tayona Digital helps leadership teams build clear, confident, and commercially sound marketing strategies. We work with global enterprises and high-growth B2B organisations that need sharper direction, stronger choices, and strategies that deliver measurable revenue outcomes.

Our work is grounded in more than two decades of senior marketing leadership experience and a proven approach to strategy development and marketing across industrial technology, manufacturing software, and enterprise SaaS.

B2B Planr: Dedicated Marketing Planning Software

Are your plans stored across out-of-date spreadsheets and multiple disconnected slide decks?

Tayona Digital created B2B Planr for you.

Dedicated marketing planning software for B2B teams: track plans, budgets, and results all in one place without manually updating spreadsheets and creating endless presentations.

Key Features of B2B Planr - Dedicated Marketing Planning Software

Set Goals

Set annual goals and model how existing revenue streams and planned strategies bridge the gap from where you are to where you need to be.

Document Plans

Capture details of your strategies, campaigns, and tactics in logical hierarchies, where objectives cascade down and results sum up automatically.

Manage Budget

Allocate budget and track spend against your planned campaigns and activities, easily comparing it to results to see progress and calculate ROI.

Track ROI

Connect your CRM and marketing automation platforms to automatically see the results of your plans in real-time without complex BI tools.

Collaborate

Work with teams on joint plans, assigning owners to plans and activities, all in one secure, easy-to-use online application with a single source of truth.

Share Plans

Share plans and results easily without needing to keep presentations or spreadsheets up-to-date, viewing real-time data or downloading dashboards.

ai automations

Tayona Digital has created automated AI agentic workflows for common marketing processes

We deliver and support AI automations that are built using decades of real B2B marketing leadership experience. Whether you want to make your marketing more efficient or drive greater impact. Tayona Digital automations solve real marketing challenges, including content creation, account research, and personalisation at scale.

Content Creation

Many marketers and business owners are using Large Language Models (LLMs) like ChatGPT, Anthropic’s Claude, or Google’s Gemini to create content quickly. But how do you avoid mediocre AI-slop and ensure your content is relevant, high quality, and drives real results?

The benefits of using a Tayona Digital automation:

Driven by a real content plan using proven hub-and-spoke methodologies.
Conducts SERP and SEO analysis for each piece of new content to establish keyword competition, ideal content length, and core topics and links to include.
Creates detailed briefing outlines to guide content creation.
Generates drafts with optimised H1, H2, H3 structure and associated titles, meta descriptions, and schema.
Runs independent checks for E-E-A-T (Google’s measurement of content Experience, Expertise, Authoritativeness, and Trustworthiness) and sends drafts. for automated re-drafting if needed.
Creates hero images associated with the content that are ranked for quality (and re-creates if necessary).
Automatically populates your CMS, including Contentful and WordPress options.

Account-Based Marketing

Our Account-Based Marketing (ABM) automations conduct the vital stages to target, personalise, and communicate with specified accounts at scale.

ABM automations include:

Account research using annual reports, dedicated programmable Google search engines, and AI summaries.
Automated account research documents created, stored, and emailed to team members.
Personalisation of value propositions, messaging, and content design based on account research.
Delivery of ABM programs at scale with minimal overheads.

Ready to take your business further?

the benefits

Why Leaders Choose Our Marketing Software & AI Automations

Our products bake-in real, lived experience and expertise as successful senior marketing leaders and CMOs. Each software platform or AI automation is designed to help smaller marketing teams to short-cut the learning required to produce exceptional B2B marketing at very low cost and overhead.

Our products blend rigorous development with practical experience. Marketers gain confidence in the planning and execution of their marketing.

By leveraging the latest no-code/low-code platforms and AI agents, our products are easily adaptable and future-proofed. Don’t be locked in to established providers with escalating cost structures.

Tayona Digital products are built with small marketing teams in mind. They are designed to accelerate your marketing without expansive and expensive marketing functions.

We don’t develop science projects. Marketing software and AI automations should be built for real-life marketing use cases. Our products are designed to support, automate, and improve established best-practice approaches to B2B marketing.

questions?

Explore answers to vital questions about our marketing planning software and AI automations.

Have more questions for us?

If you’re looking for insights about our marketing planning software and AI automations, you’re in the right place. We’ve compiled a list of frequently asked questions to help you understand our offerings better. Whether you’re exploring options for your business or considering how we can fit your needs, our goal is to provide clear and helpful answers.

Is my data secure?

Yes, every product developed by Tayona Digital protects proprietary data and process through the following:

Use of established platforms and tools that have security baked-in, including AWS for data hosting and oAuth for API connections to your existing systems.
Multi-tenant design that separates your business data and processes from other Tayona Digital clients.

What are the pricing structures for your products?

Tayona Digital offers two types of marketing product with different pricing structures:

B2B Planr is an application available on subscription. Full pricing and terms & conditions are available on the B2B Planr website.
All AI automations are available to purchase as stand-alone products that can be owned and managed in-house by yourself, or optionally managed and updated by Tayona Digital with an on-going maintenance subscription.

How can I find out more about the products available?

We are constantly updating and adding new B2B marketing software products and AI automations.

For the latest information, get in touch with Tayona Digital for a no-obligation consultation and walk-through of the available products.

What's the best way to get started with marketing strategy?

Start with a strategic program that drives growth.

If you need a strategy that gives clarity, focus, and revenue impact (not more noise) our fixed-price Strategy Program is the most effective place to start.

Speak with us about your strategy requirements.