B2B Marketing Strategies to outperform industry giants
B2B marketing consultancy.
Using 25 years of experience, our B2B marketing consultancy specialises in helping small and mid-sized companies get the most value from their marketing programs and streamline revenue operations (RevOps).
If you’re a small high-tech or manufacturing business, we’ll help you gain a competitive edge against the larger players in your industry through proven niche marketing strategies and the practical steps to implement them.
Competing against the big players in any industry can be challenging. But that does not mean you can’t be successful with the right B2B marketing strategies.
Our B2B Marketing Consultancy draws on experience at both large blue-chip enterprises and small high-growth companies to execute tried and tested strategies that get the most from limited resources.
And don’t worry. We don’t just advise. We do.
Contact us today to understand how Tayona Digital can help your business grow.
Own your Niche
Deep understanding of your addressable and serviceable markets will help define where you should play that has the best product-market fit and your ideal customer profile.
Focus, Focus, Focus
Avoid distraction from your core business. Properly evaluate what are the promising new markets worthy of investment and avoid the long-shots with hidden opportunity cost.
Distinctive Brand
More than a logo. Be proud to be you. Top to bottom. First engagement to last call. Audit every client touch point and make sure it's true to your brand.
Right-sized Technology
Use appropriate tools to automate and streamline. If you're small, you're nimble. Don't get swamped in process or tech that slows you down.
Consistent Multi-Channel
Don't be sold by quick digital fixes or the event of the year. Successful growth marketing comes from multiple touches on multiple channels. Repeated.
Sweat Your Content
Creating great content takes time and money. Make sure good content isn't retired because your internal teams think its old. It's likely still working for clients.
Better, Best, Unique
Use independent input to always challenge you on what is better, best, or unique about your offering. Make sure you ask the 'so what' question your buyers will ask, and avoid the trap of being 'industry leading'!
Create Cash not Leads
Measure marketing effectiveness in closed business that brings in cash. Marketing is not complete once the lead is converted. Marketing's job is done when a prospect buys.
The Network Effect
Use partners, influencers, and agencies to scale beyond internal resource limits. Amplify your voice in the market with extended virtual sales and marketing teams.
Get more value from your marketing with a fractional CMO
Tap into your very own Chief Marketing Officer (CMO) without the expense or commitment of a full-time hire.
Benefit from 25 years of marketing experience at some of the world’s most respected B2B blue-chip corporations and high-growth global tech businesses on an interim or fractional basis.
Operating remotely on a national or global basis, we have experience of building and leading marketing functions in the following regions:
- The UK and Europe
- The US, Canada, and Mexico
- South East Asia
- Japan
- The Middle East
Access a marketing boost to get your program delivering faster and smarter
Whether it’s a strategic board-level project to analyse market opportunities and build a business plan, or simply an extra pair of hands to deliver an event or piece of content, use a short-term engagement to give your marketing a boost.
Even for simple projects, using people with extensive experience can save time, effort, and cost by bringing to bear best practice and a focus on the outcomes that matter.
Check out our services pages to see the marketing functions and capabilities we support.
We implement elegant CRM & MarTech solutions and take on the burden of ongoing administration
Built on extensive and large-scale opportunity management, marketing, sales operations, and consulting experience. We advise on and manage CRM and Marketing Automation technology stacks to support your business.
Tayona Digital is an official Salesforce partner with certifications in Sales Cloud, Marketing Cloud Account Engagement, and AI.
B2B Marketing Consultancy Services Available from Tayona Digital
B2B Marketing Strategy
Identify and evaluate the possible strategic choices for your B2B business. Define ideal customer profiles (ICPs). Build a business plan with appropriate objectives, KPIs, and resources.
Brand & Messaging
Define your business brand and corporate story. Build the narrative and the creative elements necessary and guidelines to ensure consistency in the market.
Content Marketing
Technical, promotional, and thought leadership content creation. Use written and rich-media formats to get your message across to target business personas and fuel inbound marketing.
Marketing Campaigns
Multi-channel marketing campaign design and management. Reach your potential buyers and convert into opportunities within budget and on time.
Account Based Marketing
Establish the processes, tools, and plans for effective 1:1 and 1:few account-based-marketing (ABM) motions. Personalise at scale and track buyer intent and engagement that leads to sales.
Digital Marketing
Activate digital and social channels including SEO, Google Ads, LinkedIn, and YouTube to reach in-market buyers. Use performance marketing best practice and KPIs to optimise cost and results.
Improve the return on investment from your marketing programs with real results
Every business leader wants more revenue at less cost. By designing and executing proven marketing strategies that match your business objectives, Tayona Digital can help grow your business while streamlining marketing costs.
Contact us today to discuss the typical returns we see from our marketing programs and the potential impact we can make to your business growth.
Double website traffic with effective SEO and digital advertising
Increase marketing qualified leads by 3x from flat yty budgets with highly targeted programs
Achieve industry recognition from third party analysts and influencers
Grow new business and new logo pipeline 30%+ CAGR whilst improving win rates
Improve aided brand recall by +10% pts in target markets with key personas
What you can expect from Tayona Digital B2B Marketing Consultancy
Experienced
Our marketing consultancy services lead with business experience and deep understanding of B2B marketing activities, channels, and sales processes. All backed-up with proven technical expertise.
Global
Tayona Digital provides consultancy and fractional marketing leadership, including B2B Marketing, RevOps, CRM, and marketing automation administration, based and operated from the UK into any international market.
Simple Pricing
Choice of service offerings with straight forward pricing structures and transparent reporting of consumption.
Responsive
Direct access to experts working on your time zone so you can speak in-person and without lengthy case-management chains or ticketing systems.
B2B Marketing Consultancy and Support for companies operating in global industries
We specialise in helping small to mid-sized companies get the most from their B2B marketing.
Our global experience has been gained in multiple organisations with products and services across diverse industry and geographic markets.
- Technology Hardware (computer servers, storage, connectivity)
- Software Platforms and SaaS (Information Management and Databases, AI and Customer Decision Hubs, Business Intelligence, Cyber Security and Protection, Enterprise Middleware, Human Resource Management and Payroll, Customer Relationship Management (CRM), Business Process Management (BPM), Robotic Process Automation (RPA), Low-Code/No-Code Platforms
- Professional Business and Technology Consulting Services
- Industrial Internet of Things (IoT/IIoT) and industry 4.0 devices and platforms
- Transit Management, Warehouse and Logistics Solutions
Why use a B2B Marketing Consultancy or fractional CMO in your business?
It takes experience to consistently engage the right audiences, with the right messages and propositions, in the right channels. For smaller organisations it’s possible to bypass the expense and time of building functional expertise by tapping into that experience as and when it’s needed:
- Create compelling strategies and messaging with an independent view of your business
- Organise people, processes, and systems to get the most return from a limited marketing budget
- Access support to execute programmes and avoid common pitfalls and wasted effort
- Short cur your way to a marketing expert without expensive hires or lengthy in-house training
How can a RevOps approach transform the way your business grows?
Even smaller organisations are made up of many complex, interconnected systems and processes. Effective Revenue Operations means connecting the dots in a way that eliminates waste and maximising the potential value from lead to cash. Tayona Digital can help you achieve the following benefits:
- End-to-end visibility and measurement of your revenue generating processes
- Identification of waste or weakness that could be limiting your growth
- Adoption of industry best-practice without the cost of expensive overlay functions
What does a third-party bring for supporting CRM and Marketing Technology
Many organisations look to outsource Salesforce Sales and Marketing Cloud administration to reduce cost and leverage best practice. Often, smaller organisations struggle to justify a full-time admin or can only afford to hire at junior levels. By using a managed service approach with Tayona Digital, organisations can achieve the following benefits:
- Deep sales operations and marketing experience beyond just technical administration
- Avoid the need for costly full-time employees with services that can scale up or down
- Ensure continued service if team members change without expensive recruitment costs or long-term commitments
