The Marketing Agency for Industrial Technology & SaaS
Over 25 years of experience marketing complex solutions to sophisticated buyers. We help companies at every critical stage to find clarity and turn their B2B marketing into a predictable driver of growth.
our services
Marketing Retainer
We design, own, and run your entire marketing plan using 25 years of B2B marketing experience and the latest software and tools to deliver results and save money.
Strategy Advisory
We help leadership teams build clear, confident, and commercially sound strategies based on analysis of markets, competitors, and company performance.
Digital Marketing & SEO
Our digital marketing solutions drive engagement and conversions through strategic content, targeted ads, and social media management.
Branding & Messaging
We refine your brand and product value propositions and created differentiated messaging that resonates with your ideal customer profile (ICP).
Planning, ABM & Agentic AI
Using dedicated planning software and the latest AI automation tools and account-based marketing approaches, we reduce the time and cost for account research, asset personalisation, prospecting, and reporting.
CRM & Marketing Automation
From technology audits to design and implementaiton, we make sure your RevOps and MarTech platforms reflect your processes and automate everyday tasks.
client feedback
We only take on work where we know we can make a positive difference, meaning we only get 5-star reviews.
the benefits
Improve the return on investment from your marketing
Every business leader wants more revenue at less cost. By designing and executing proven marketing strategies that match your business objectives, Tayona Digital can help grow your business while streamlining marketing costs.
Contact us today to discuss the typical returns we see from our marketing programs and the potential impact we can make to your business growth.
Double your website traffic with effective SEO and digital advertising
3x increase in marketing qualified leads from flat budgets with highly targeted programs
Industry recognition from leading global analysts and influencers
+30% new business pipeline whilst improving sales cycles and win rates
+10% pts improve aided brand recall in target markets with key personas
our difference
We act like your Chief Marketing Officer, because we are.
- Digital advertising (PPC) on platforms such as Google ads or LinkedIn.
- Search Engine Optimisation (SEO).
- Article and blog creation.
- Social Media posting.
- Website maintenance and hosting.
- Strategies to grow your business including product and pricing (not just promotion).
- A complete strategic marketing plan built on a deep understanding of your business.
- Improvement of how your business is positioned and differentiated in the market.
- Ownership of your marketing and CRM systems with best-in-class sales processes.
- Direct access to dedicated marketing planning software to track your plan and ROI.
“a unique ability to operate at the highest strategic level while also rolling up sleeves to execute and drive results.”
COO, Manufacturing SaaS
b2b strategies
Competing against the big players in any industry can be challenging. But that doesn’t mean you can’t be successful with the right B2B marketing strategies.
Our B2B Marketing Consultancy draws on experience at both large blue-chip enterprises and small high-growth companies to execute tried and tested strategies that get the most from limited resources.
And don’t worry. We don’t just advise. We do.
Contact us today to understand how Tayona Digital can help your business grow.
Own your Niche
Deep understanding of your addressable and serviceable markets will help define where you should play that has the best product-market fit and your ideal customer profile.
Focus, Focus, Focus
Avoid distraction from your core business. Properly evaluate what are the promising new markets worthy of investment and avoid the long-shots with hidden opportunity cost.
Distinctive Brand
More than a logo. Be proud to be you. Top to bottom. First engagement to last call. Audit every client touch point and make sure you stand out, consistently.
Right-sized Technology
Use appropriate tools to automate and streamline. If you're small, you're nimble. Don't get swamped in process or tech that slows you down.
Consistent Multi-Channel
Don't be sold by quick digital fixes or the event of the year. Successful growth marketing comes from multiple touches on multiple channels. Repeated.
Sweat Your Content
Creating great content takes time and money. Make sure good content isn't retired because your internal teams think its old. It's likely still working for clients.
Better, Best, Unique
Use independent input to always challenge you on what is better, best, or unique about your offering. Make sure you ask the 'so what' question your buyers will ask, and avoid the trap of being 'industry leading'!
Create Cash not Leads
Measure marketing effectiveness in closed business that brings in cash. Marketing is not complete once the lead is converted. Marketing's job is done when a prospect buys.
The Network Effect
Use partners, influencers, and agencies to scale beyond internal resource limits. Amplify your voice in the market with extended virtual sales and marketing teams.
fractional CMO
More experience at lower cost with a fractional CMO
Tap into your very own Chief Marketing Officer (CMO) without the expense or commitment of a full-time hire.
Benefit from more than 25 years of marketing experience at some of the world’s most respected global blue-chips and high-growth B2B tech businesses on an interim or fractional basis.
Operating remotely on a national or global basis, we bring experience of building and leading marketing functions in the following regions:
- The UK and Europe
- The US, Canada, and Mexico
- Southeast Asia
- India
- Japan
- The Middle East
Get on the right path with strategy development
Whether you’re building a strategic business plan, evaluating new market opportunities, or simply looking for a quick marketing audit to boost performance, Tayona Digital has the expertise to help.
Even for small or straightforward projects, working with experienced marketing professionals can save time, reduce costs, and focus efforts on the outcomes that drive real business growth. We apply proven best practices to ensure every project delivers measurable results.
Explore our services page to see how we can strengthen your marketing strategy and execution.
our technology
Elegant marketing planning applications, CRM & MarTech implementation and administration
We have extensive large-scale, multi-billion dollar opportunity management, marketing technology, and sales operations experience.
We use this experience to advise on, implement, and manage CRM, Marketing Automation, Agentic AI, and low-code programming technology stacks to support your business.
Dedicated Marketing Planning Software
All of our marketing retainer clients have access to their marketing plans in B2B Planr – our proprietary marketing planning software for B2B teams. With it, you can track plans, budgets, and results all in one place without referring to out of date slide decks or manually updating disconnected spreadsheets.
Advanced Marketing Technology
In addition to traditional CRM and MarTech stacks, Tayona Digital is leading the way with AI, Automations, and Low-Code programming platforms to make your marketing faster, cheaper, and more effective. Ask us to explain what the latest sales and marketing technology can do for your business.
Tayona Digital is an official Salesforce partner with certifications in Sales Cloud, Marketing Cloud Account Engagement, and AI.
We also have extensive experience of HubSpot system administration and many other popular MarTech platforms including Google Ads, Google Analytics, Google Data Studio, MailChimp, SendGrid, LemList, LinkedIn Advertising, Make.com, and Bubble.io.
What you can expect from Tayona Digital B2B Marketing Agency
Experienced
Our marketing consultancy services lead with business experience and deep understanding of B2B marketing activities, channels, and sales processes. All backed-up with proven technical expertise.
Global
Tayona Digital provides consultancy and fractional marketing leadership, including B2B Marketing, RevOps, CRM, and marketing automation administration, based and operated from the UK into any international market.
Simple Pricing
Choice of service offerings with straight forward pricing structures and transparent reporting of consumption.
Responsive
Direct access to experts working on your time zone so you can speak in-person and without lengthy case-management chains or ticketing systems.
our sectors
B2B Marketing consultancy and support for companies operating in global industries
We specialise in helping small to mid-sized companies get the most from their B2B marketing.
Our global experience has been gained in multiple organisations with products and services across diverse industry and geographic markets.
- Technology Hardware (computer servers, storage, connectivity)
- Software Platforms and SaaS (Information Management and Databases, AI and Customer Decision Hubs, Business Intelligence, Cyber Security and Protection, Enterprise Middleware, Human Resource Management and Payroll, Customer Relationship Management (CRM), Business Process Management (BPM), Robotic Process Automation (RPA), Low-Code/No-Code Platforms
- Professional Business and Technology Consulting Services
- Industrial Internet of Things (IoT/IIoT) and industry 4.0 devices and platforms
- Transit Management, Warehouse and Logistics Solutions
Request a call back
latest blogs
Why use a B2B Marketing Consultancy or fractional CMO in your business?
- Create compelling strategies and messaging with an independent view of your business
- Organise people, processes, and systems to get the most return from a limited marketing budget
- Access support to execute programmes and avoid common pitfalls and wasted effort
- Short cur your way to a marketing expert without expensive hires or lengthy in-house training
How can a RevOps approach transform the way your business grows?
Even smaller organisations are made up of many complex, interconnected systems and processes. Effective Revenue Operations means connecting the dots in a way that eliminates waste and maximising the potential value from lead to cash. Tayona Digital can help you achieve the following benefits:
- End-to-end visibility and measurement of your revenue generating processes
- Identification of waste or weakness that could be limiting your growth
- Adoption of industry best-practice without the cost of expensive overlay functions
What does a third-party bring for supporting CRM and Marketing Technology
Many organisations look to outsource Salesforce Sales and Marketing Cloud administration to reduce cost and leverage best practice. Often, smaller organisations struggle to justify a full-time admin or can only afford to hire at junior levels. By using a managed service approach with Tayona Digital, organisations can achieve the following benefits:
- Deep sales operations and marketing experience beyond just technical administration
- Avoid the need for costly full-time employees with services that can scale up or down
- Ensure continued service if team members change without expensive recruitment costs or long-term commitments