Outsourced Marketing for B2B Companies

Tayona Digital provides outsourced marketing that covers strategy and execution across brand, segmentation, messaging and value propositions, ABM, content and SEO, paid digital advertising, social, events, and the operational layer that makes marketing work: CRM, RevOps, and marketing automation.

Why outsource your marketing?

Marketing is a core function for any growing business and outsourcing to a specialist agency is a great way for small or midsized companies to get lots of experience at low cost.

If you are considering outsourcing your marketing, you are usually trying to solve one of these problems:

You need full marketing coverage, but you do not have the budget for an in-house marketing department or person.
You need both senior strategic marketing leadership and hands-on task delivery which is difficult to find in one person.
You need a marketing plan and execution that scales up and down with your business without high fixed costs or one-off campaigns.

How do you outsource marketing?

To outsource marketing means you contract some or all of your marketing function to an external partner instead of building all capability in-house. For small to mid-sized B2B companies, marketing outsourcing often happens because “doing marketing” is not the only job leadership is carrying. Outsourcing gives you capacity and expertise without first hiring and managing a full team. In practice, that can look like:

Outsourcing a single function

Get specialist help to close gaps of in-house experience, for example SEO, paid media, or content production

Outsourced marketing department

Use one partner or agency to take accoutability for your entire marketing across channels and tools.

A fractional CMO

Use a fractional marketing leader to own strategy and planning with execution from a mix of internal and external resources.

our marketing

What Marketing Functions Are Commonly Outsourced?

When companies outsource marketing, they usually outsource the functions that require specialized skill, consistent production, and frequent iteration. Commonly outsourced marketing functions include:

Marketing strategy and planning

This includes:

Ideal Customer Profile (ICP) definition
Market segmentation and sizing
Differentiated market positioning
Go-to-market choices
Ideal channel mix selection
Objective setting and measurement model design

Brand, messaging, and value propositions

Deliverables include:

Core brand or company narrative
Creation of message frameworks and value propositions
Development of the sales story, case studies, and proof points
Brand guidelines for consistent look and feel
Design and development of the website
Creation of advertising and social media assets and messages

Account-based marketing (ABM)

1:1, 1:few, and 1:many ABM programs:

Account selection
Intent, signals, and engagement tracking
Account communication personalisation
ABM program management and automation tools to scale

Content marketing

Consistent creation of engaging content:

Thought leadership articles
Company, product, or solution blogs
News and case studies
Detailed white papers and eBooks
Regular newsletters
Email copy
Sales collateral

Digital marketing and SEO

Make sure your potential customers can find you:

On-site technical SEO audits
Content strategy and creation
Keyword research
Correct schema, meta-tags, and page structure for AI and LLM search visibility
Ongoing optimization
Backlink acquisition and retention
Reporting

Paid advertising

Get more from your marketing budget:

Paid search on google
Paid social on LinkedIn, Meta, and other social platforms
Retargeting strategies for engaged audiences
Campaign landing pages
Conversion tracking and optimisation

Events and tradeshows

Execution of physical and digital events:

Webinars
Executive roundtables
Conferences and tradeshow
Complete event campaigns
Structured and low-latency follow-up

Tayona Digital is built for companies that need many of these functions at once, with one marketing owner who keeps the plan coherent. The Tayona Digital services model explicitly covers marketing retainers, strategy advisory, digital marketing and SEO, branding and messaging, planning and ABM with agentic AI support, and CRM and marketing automation.

Want to take your business further?

the benefits

Benefits of Outsourcing Marketing and When It Makes Sense

If you outsource marketing and run it well, you gain leverage in expertise, speed, and cost structure.

Many companies outsource because a full internal team can be hard to justify before you have a proven growth model. Outsourcing can reduce fixed overhead and let you scale support up or down.

Outsourcing can give you access to a set of marketing skills that rarely exist in one hire. Forbes frames this as access to outside specialists and the ability to keep up with changes in marketing.

When leadership is also running sales, delivery, and hiring, marketing often becomes inconsistent. Outsourced marketing can restore cadence by assigning ownership.

Outsourcing works best when performance reporting ties to business outcomes. HubSpot defines KPIs as measurable values teams use to track progress and make decisions. Tayona Digital’s strategy and framework content explicitly includes measurement and operating cadence as part of the system, not a “nice to have.”

How to Choose the Right Outsourced Marketing Partner

To outsource marketing successfully, you need more than a vendor. You need a partner who can translate business outcomes into an operating plan, then deliver work without constant re-briefing. Use this scorecard as a way to compare providers in a structured way.

Criterion	What to test	Evidence to request	Red flag
Strategy quality	Do they have experience of defining ICP, positioning, and priorities?	Audit approach, examples of strategy outputs	They start with channels and activities before choices (ICP, positioning, offer)
Commercial focus	Can they talk in revenue and pipeline terms, not vanity metrics like followers or impressions?	KPI examples, reporting samples	Reporting is traffic-only or engagement-only
Operating model	Are they able to run cadence, briefs, and executive reviews?	Meeting cadence, workflow examples	Work is ad hoc and reactive
Domain fit	Do they understand and have experience of complex B2B buying, your industry domain or soltuion category?	Case studies, examples of past projects or experience	They rely on generic tactics or simple conversion funnel approaches
Systems capability	Can they work with CRM, marketing automation, and advanced AI technologies?	Ask for certifications, or examples of prior software experience, automation builds, or dashboards.	Agencies that “do marketing, not systems” or rely only on ad platforms or SEO tools
Proof	Do they show outcomes, not just deliverables?	Case studies with metrics	Only aesthetics, no measurement

how much?

How much does it cost to outsource marketing?

Marketing outsourcing costs depend on scope. The most reliable way to plan budget is to define what you need across three layers: strategy, execution, and systems.

At Tayona Digital, outsourced marketing packages for small to mid-sized businesses start from as little as £1,000 ($1,500) per month.

This include us managing your website, creating content, refining your messaging, and making sure your systems are set-up to convert interest into revenue. In the UK, this is about one third of the cost of hiring a person on minimum wage, yet you benefit from decades of proven B2B marketing experience. With Tayona Digital, you also get access to our Ai automations and dedicated marketing planning software included free of charge.

Prices for more strategic work, including fractional CMO retainers, deep-dive business and marketing reviews, and larger projects such as re-branding, re-positioning, or entering new markets or product areas, are based on the scope of the work and the outcomes to be delivered. Short-term engagements or hourly consultations are also available on request.

66%

cheaper than a full-time hire

What is included or excluded in the cost of outsourced marketing?

It’s important to define upfront what is expected in the outsourced marketing agreement. Typically you can expect prices to rise if you need multiple channels managing (SEO, paid acquisition, social, email), you need a higher “experience” level because your market or solution is complex, or you need more strategic marketing to pivot your company into new areas of growth.

Costs that are excluded or ‘on top’ when outsourcing marketing:

Ad spend (what you pay ad platforms such as Google Ads or LinkedIn).
Events and conferences (the cost of hosting or attending physical events)
Specific Tooling (CRM, marketing automation, webinar platforms).
Build work (for example a website rebuild, a CRM implementation or re-architecture, large creative projects with complex design work).

Are you ready to outsource your marketing?

You should strongly consider marketing outsourcing if:

You need sharper segmentation, clearer positioning, or stronger proof-based messaging to compete.
You have product-market fit signals, but your pipeline depends on referrals, founder outreach, or one channel you cannot scale.
You need ABM because your revenue depends on a defined set of target accounts, but you lack the time or experience to make ABM work.
You need SEO and content, but you cannot sustain a consistent publishing schedule or know how to optimise internally.
You need your CRM, attribution, and lead management to reflect how your business actually sells.

Tayona Digital focuses on small to mid-sized companies and positions its work as end-to-end support for marketing strategy, execution, and revenue operations.

questions?

Explore answers to vital questions about our outsourced marketing services.

Have more questions for us?

If you’re looking for insights about our outsourced marketing services, you’re in the right place. We’ve compiled a list of frequently asked questions to help you understand our offerings better. Whether you’re exploring options for your business or considering how we can fit your needs, our goal is to provide clear and helpful answers.

What is outsourced marketing?

Outsourced marketing is when you contract external support for some or all marketing functions, often to gain coverage and expertise without hiring a full in-house team.

Should I outsource marketing or hire in-house?

If you need broad coverage, senior guidance, and speed, outsourcing often fits earlier. If you have stable demand and enough volume to justify full-time roles, in-house hiring can make sense. Many teams run a hybrid model, with a fractional leader owning priorities while internal staff supports delivery.

How do we measure whether outsourcing is working?

Start with KPIs tied to your funnel and revenue goals. KPIs are measurable values used to evaluate progress and make decisions, which makes them a practical foundation for outsourced reporting.

What does Tayona Digital cover when we outsource marketing to you?

Tayona Digital lists coverage across marketing retainers, strategy advisory, digital marketing and SEO, branding and messaging, planning and ABM with agentic AI tools, and CRM and marketing automation services.

Do you support marketing technology like CRM and marketing automation?

Yes. Tayona Digital positions itself as a full B2B marketing and RevOps consultancy, which includes CRM and marketing automation. Visit our home page to see the technologies we support and our certifications.

How do you handle privacy and data access?

Tayona Digital publishes a privacy policy describing personal data collection through forms and the stated approach to data handling. We sign a non-disclosure agreement (NDA) before starting any work or accessing any of your sensitive systems or data. Our data retention policies are GDPR compliant.

How do I get started - what are the next steps?

If you want to outsource marketing and you want a partner who can own the full system, schedule a call or request a personalised proposal.