B2B Marketing Services
Tayona Digital offers B2B marketing consultancy and expertise on a short-term project, interim, or fractional basis. Benefit from a global CMO with 25 years of experience defining go-to-market strategy and running marketing programmes that deliver business growth.
Get in touch to arrange a free consultation with a marketing expert to see how we can help your business grow today.
Pricing Options
Hourly or Day-Rate
B2B Marketing Consultancy Services Available
- Strategy. Define winning go-to-market strategies, make informed data-driven choices about ideal customer profiles (ICP), and focus on achievable and measurable goals that support your business growth.
- Messaging. Build your corporate story, craft impactful value propositions, and position the unique value that makes you better/best.
- Content. Writing technical and business copy that cuts through the noise and engages your audiences in an authentic and clear way.
- Programmes. Build and execute marketing programmes that use the most appropriate channel mix to generate a measurable return from your marketing budget.
- ABM. Implement effective Account Based Marketing for identifying, engaging and closing enterprise-level prospects on a 1:1 or 1:Few basis.
- Digital. Activate paid, owned, and earned digital channels to target and re-target audiences for your products and services. Includes; Google Ads, LinkedIn Sponsored Updates, 3rd-Party Content Syndication, Company Website, YouTube, Social, and Communities.
- Events. Design and execute impactful digital and physical events anywhere in the world, from small dinners and intimate roundtables to large tradeshows and 2000+ person events with live simultaneous broadcasting.
- Influencers. Build effective strategies and engagements with important analysts and industry influencers.
- Reporting. Use data to track and measure your marketing performance, share dashboards across functions, and diagnose root causes for under-performance.
Our Marketing Experience
B2B Marketing Consultancy Services Available from Tayona Digital
B2B Marketing Strategy
What is a B2B Marketing Strategy?
The process of identifying and evaluating possible strategic choices for your business. These choice will relate to the markets and customers you serve, the products or services you offer, and the way you position yourself in the market. The key to a good strategy is to make clear and definite choices and avoid the temptation to be all things to all people. Contact us to find out more.
Services available to help define a B2B Marketing Strategy
- Evaluation of the relative attractiveness of different addressable market segments
- Definition of the ideal customer profile (ICP) based on analysis of acquisition cost and potential lifetime value
- Product and service pricing models, both direct and indirect
- Alignment to the broader business strategy, plan, and objectives
- Setting of appropriate objectives and Key Performance Indicators (KPIs) to track progress
- Formulation of a marketing strategy and plan with identified resources needed to achieve the desired outcomes
B2B Branding & Messaging
How do you create and protect an enduring B2B brand?
Good B2B branding and messaging goes much beyond a nice logo and snappy strapline. Those things are important but for a company to successfully execute its B2B marketing strategy the overall brand and message must be authentic, defensible, and consistently applied across all touch points with your clients and prospects. Contact us to find out more.
Brand and messaging services available
- Frameworks to define the company story, the brand promise, and the core messages
- Visual identity audit to highlight areas of improvement in brand consistency
- Definition of brand guidelines, logo usage and format, design language, and
- Copywriting for the main corporate story and individual core messages for offerings
- Redesign of key assets such as; website, email, presentations, documents, packaging, and more
Content Marketing
How important is content in B2B marketing?
Great written and rich-media format content is needed to get your key messages to land with your target business personas. Without great content there is little to fuel inbound marketing activities, run campaigns and promotions, or support sales colleagues in critical interactions with clients and prospects. Content needs to be relevant, authentic, and consistent. While AI tools can now help to short cut content creation, Tayona Digital can help you avoid the trap of producing bland and formulaic content.
B2B content marketing services
- Content audit to identify the performance of current assets and gaps to be closed
- Technical, promotional, and thought leadership copywriting
- Website copy, blog and newsletter, emails, and event collateral creation
- Fact or Spec sheet design, brochures
- Research studies, surveys, whitepapers
- Video production, case studies, vlog and podcast creation
B2B Marketing Campaigns
What makes an effective B2B marketing campaign?
Multi-channel marketing campaign can help quickly and effectively reach target audiences, generating qualified leads for sales colleagues or partners to pursue. Effective campaigns use a combination of different channels and tactics to meet potential buyers in-market for your products and services. Using more than 25 years of B2B marketing campaign experience, Tayona Digital can help identify the best mix of channels and tactics to use to achieve the optimal balance between cost and return.
Design and execution services for B2B marketing campaigns
- Campaign design and ongoing management, including selection and management of agencies
- Digital channel activation including; paid media, google search and display ads, LinkedIn in-mails and promoted updates
- Online and face-to-face marketing events from small facilitated roundtables and webinars, to 2000+ person physical conferences, industry tradeshows, and virtual studio events with simultaneous live broadcast
- Outbound promotions, product launches, and sales prospecting days
Account-Based Marketing (ABM)
What is Account-Based Marketing (ABM)?
ABM is a strategic B2B marketing approach where marketing and sales teams work together to target specific high-value accounts with personalised campaigns. At its core, ABM rests on two principles; selecting the right accounts to focus on, and growing engagement with decision makers at those accounts. By using ABM, it is possible to close bigger deals faster, and build lasting relationships that create long-term value and better marketing ROI. Contact us to find out more about ABM and the potential benefits.
ABM services and support available
- Frameworks and training to establish 1:1 and 1:few ABM practices in your business
- High-value account selection tools and processes
- Adoption of appropriate systems and platforms to identify and track the intent and engagement of named personas and accounts
- Techniques to personalise messages and content at scale to achieve better account engagement
- Ongoing management of ABM plans, processes, and tactical execution
Digital Marketing
How can digital marketing grow my B2B pipeline?
Digital marketing is a highly effective and targeted way to create leads, opportunities, and bookings for B2B companies. By activating the correct digital and social channels, you can reach potential buyers that are in-market for your products and services. Using performance marketing best practice and closely tracking very specific KPIs, it is possible to optimise the cost and achieve results quickly. Contact us today to find out more.
B2B digital marketing consultancy services
- On-site SEO, including technical and content audits to increase page rankings on search
- Google search and display ads activation and ongoing optimisation
- Social media marketing including LinkedIn organic and paid content promotion
- YouTube optimisation combined with video content creation
Need help with your B2B marketing strategy or execution? Contact us for a free consultation.
Core Foundations of Effective B2B Marketing
Systems
Having the right systems in place is critical for any B2B marketing function. They can help make you more efficient by automating tasks, ensure consistency in communicating your brand and message, and provide insights to help you continually improve your marketing, getting better results over time.
It can be daunting in the complex world of ‘MarTech’ to select the right type and size of systems needed for your business. Tayona Digital can help you navigate CRM, Marketing Automation, Intent Data, Reporting and Analytics, Advertising & Social Platforms, and more.
Processes
B2B marketing consists of a series of interconnected processes. Understanding and improving these processes can have dramatic impact on results. Take lead follow-up; The Lead Management Study by InsideSales.com found that 50% of sales go to the vendor that responds first, emphasizing the importance of rapid follow-up, and a study by Forrester Research showed that companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
Tayona Digital can help design and enforce best practice across your marketing function, from content creation and channel management, to lead follow-up and qualification.
People
Great marketing requires great people. Gaining the right mix of skills and experience across your marketing (and sales) function can be hard, especially in smaller teams or businesses where deep specialisation isn’t possible. Recruiting, training, and retaining your best people will give you the best chance of success.
Whether you need strategic guidance to sales enablement, recruiting or objective setting, Tayona Digital can help by finding, building, or just plugging the gaps with people that have the right experience of the B2B marketing function.
