How Tayona Digital Redesigned the Lightricity Website
Tayona Digital rebuilt the Lightricity website on WordPress CMS, with improved design and messaging, on-page technical SEO, and increased page length and content. Migrated to a new hosting platform.
Client Requirements
Lightricity provides ultra-high-efficiency indoor photovoltaic (PV) cells, sold as components for integration in OEM products or as standalone IoT sensing and tracking devices.
There was an urgent requirement to upgrade the website, which had reached capacity with the current provider, preventing the publication of new digital content. It also had outdated design elements and messaging, and was not optimised for search.
The Solution
Tayona Digital rebuilt the Lightricity website to create a stronger platform for content marketing, SEO, and future digital growth. The project included rebuilding more than 50 core pages and migrating 42 existing blog articles into a new WordPress site, supported by a new hosting platform with the storage, bandwidth, and flexibility needed as the site grows.
The new website also improved how Lightricity presents its technology and markets. Key pages, including the home page, were redesigned to make it clearer what Lightricity does, who it serves, and where its technology fits. This included a new video hero banner, clearer messaging, and dedicated content and navigation for its aerospace, IoT, and tools markets.
The rebuild also addressed usability and search performance. Navigation was simplified, stronger calls-to-action were added to high-traffic pages, and the structure of the site was updated to help users move between related content. Behind the scenes, page structure and technical SEO were improved so search engines can more easily crawl, understand, index, and rank Lightricity’s content.
The Results
Following the adoption of four proposed strategies, Tayona Digital went to work to help PINpoint execute marketing programs and deliver measurable outcomes.
Some of the key achievements seen within the first 6-months included:
- Marketing-sourced leads increased +67% year-on-year.
- Pipeline contribution from marketing rose from 12% to 25%.
- Organic Traffic (latest available monthly data) more than doubled year-on-year (+111%).
- Lead-scored contacts providing an additional 5 leads per month per sales rep with zero additional cost.
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Don't take our word for it, read what Lightricity had to say about Tayona Digital
Chief Operating Officer, PINpoint
“We’ve had the pleasure of working with Steve as our fractional CMO over the past 8 months, and I can’t recommend him highly enough. He brings a deep well of knowledge in both marketing strategy and the industrial space, and has been a tremendous partner from day one.
Steve has a unique ability to operate at the highest strategic level – shaping direction, challenging assumptions, and bringing clarity – while also rolling up his sleeves to execute and drive results. He listens intently, collaborates across teams, asks the right questions, and consistently brings sharp, actionable insights to the table.
He’s incredibly diligent, operates with integrity, and is highly results oriented. More than anything, he was instrumental in taking our marketing and go-to-market strategy to the next level. He’s been a true value-add to our business and a pleasure to work with throughout.”
Head of Global Sales, PINpoint
“I had the privilege of bringing Steven and Tayona Digital into PINpoint to help us with our marketing strategy and execution. From day one, Steven went far beyond the role of an advisor, he rolled up his sleeves, took ownership of key activities, and quickly became a trusted and highly valued member of the team.
Steven did a deep dive into our business, helped shape our overall marketing strategy, and played a pivotal role in professionalizing our marketing approach. He wasn’t just suggesting what needed to be done, he took responsibility for making it happen. Steven worked seamlessly with our sales team to align messaging, campaigns, and execution, ultimately helping us deliver measurable results.
What I appreciated most was his combination of strategic guidance and hands-on support. He brought clarity and structure to areas where we needed direction, while also taking accountability for execution. That blend of strategic vision and tactical delivery is rare, and it made a meaningful difference for our business.
I would highly recommend Steven to any organization looking for a marketing leader who can not only provide thoughtful, strategic direction but also dive in as a trusted partner to make the strategy real and deliver results.”
Director, Sales & Revenue Operations, PINpoint
“Working with Steve from Tayona Digital has been a game-changer for us at PINpoint Information Systems. From the start, Steve brought a clear vision and a wealth of marketing expertise that helped us rethink and sharpen our overall strategy. What sets him apart is not just his knowledge, but the way he applies it—hands-on, detail-oriented, and always looking for innovative solutions that go beyond the conventional playbook.
Steve consistently brings fresh ideas to the table, challenging us to look at our market and opportunities in new ways. His ability to combine strategic thinking with tactical execution has made a measurable impact on how we position ourselves and connect with our audience. He’s also extremely collaborative—listening, adapting, and working side-by-side with us to ensure the strategy fits our goals and culture.
On top of all that, Steve is simply a fantastic person to work with! His positive energy, professionalism, and genuine commitment to our success make every interaction enjoyable and productive. I would highly recommend Steve and Tayona Digital to any company serious about redefining and elevating their marketing strategy.“