Digital Marketing and SEO Services for B2B
Tayona Digital delivers integrated digital marketing and SEO services for industrial technology and B2B SaaS companies that need increased organic traffic, better pipeline quality, and measurable commercial impact.
A Digital Marketing Agency Focused on Growth
Many B2B teams invest in digital channels without a clear plan. Campaigns run, content is produced, and budgets are spent, but the results are inconsistent. Tayona Digital helps fix this by building digital foundations that support long-term growth.
Our digital marketing work is grounded in:
Clear ICP targeting
Evidence-led SEO and content strategy
Clean technical foundations
Measurement discipline
Continuous optimization
Full Digital Marketing and SEO Services
SEO for B2B Companies
SEO is one of the most reliable and scalable ways for B2B companies to reach buying groups early, influence evaluation, and drive high-value inbound demand. We build SEO programs optimized for complex enterprise journeys and long sales cycles.
Content Strategy and Development
High-performing B2B SEO requires structured, authoritative content that informs and converts. We build content systems aligned to buyer behavior, using category heuristics, authority signals, and social proof principles cited in your framework materials.
Paid Digital Advertising
Paid channels accelerate reach and support your inbound and SEO efforts. We run digital advertising programs designed for industries with long sales cycles and high-value deals.
our process
Services that cover the entire digital ecosystem for B2B demand creation and brand visibility.
Our approach combines strategic clarity with hands-on execution, supported by the same frameworks used in our strategy advisory work
SEO for B2B Companies
Our SEO services include:
Technical SEO audits and remediation
Keyword research aligned to ICP and commercial intent
Content architecture and topic clustering
On-page optimization
Schema and structured data
Internal linking plans
Search performance reporting
Competitor and SERP landscape analysis
Content Strategy and Development
Services include:
Content audits
Content strategy and editorial direction
Long-form guides and pillar pages
Product and solution pages
Industry or sub-vertical content
Case study development
Conversion-focused landing pages
Structured internal linking to support rankings
Digital Advertising for B2B
Our digital advertising services include:
Google Search campaigns
LinkedIn Sponsored Content
Display and retargeting
Intent-based paid campaigns
Message and creative optimization
Conversion-focused landing pages
Attribution and performance reporting
Website Experience and Conversion Optimization
A digital strategy only works if your website supports exploration, evaluation, and conversion.
We optimize your website using buyer-behavior principles from your own frameworks, including the “messy middle” of exploration and evaluation and the power of cognitive biases that simplify decision-making.
Our services include:
Conversion path mapping
UX and structure improvements
Performance optimization
Messaging improvements
Navigation and taxonomy refinement
Forms, CTAs, and nurture funnel integration
Web analytics and behavioural data analysis
Marketing Automation and Lead Nurturing
We build automated nurture systems that convert early interest into qualified pipeline.
This includes:
Lead scoring
Automated workflows
Email nurture programs
Behaviour-based triggers
CRM integration
Contact segmentation and enrichment
Measurement, Dashboards, and Analytics
We help leadership teams understand what is working and why, using metrics tied to commercial impact.
Services include:
Dashboard creation
Attribution models
Channel performance tracking
Pipeline contribution reporting
ROI and payback analysis
Ready to take your business further?
the benefits
Why Leaders Choose Us For Digital Marketing
Clients can engage with Tayona Digital through a structured Digital Marketing & SEO Program designed for predictability and commercial returns.
Specialist Expertise in Industrial Technology and SaaS
Our work is built for complex B2B categories where buying groups are large, timelines are long, and competitive differentiation matters.
Digital That Connects to Revenue
Every service ties back to pipeline creation, quality, cost, and conversion rates.
Structured, Evidence-Based Methods
Our digital programs follow the same analytical discipline used in our strategy engagements.
Designed for Senior Stakeholders
We translate digital execution into leadership language: growth levers, investment logic, and commercial impact.
questions?
Explore answers to vital questions about our digital marketing and SEO services.
Have more questions for us?
If your organization needs a digital marketing and SEO program that delivers predictable, scalable performance, Tayona Digital can help.
Speak with us about your digital marketing and SEO requirements.
Who These Services Are For?
These services support organizations that:
Need a scalable inbound engine
Want predictable traffic and pipeline growth
Are under pressure to improve digital performance
Need better content authority and search visibility
Are challenged by long sales cycles and complex buying groups
Want to strengthen their marketing foundations before scaling spend
Operate globally but require specialist B2B expertise
What Can I Expect?
Results will vary based on company and market specifics. By working with Tayona Digital, we will ensure your organization gain realistic objectives for:
Higher visibility in strategic markets
Better quality inbound demand
A website that converts more effectively
A structured content system
Faster and more predictable growth in qualified traffic
A clear measurement framework
A digital engine aligned with your commercial model
What will I gain as a Business Leader?
By the end of the engagement, leadership teams gain:
A clear view of where growth will come from
Confidence in strategic choices and investments
A unified and differentiated position in the market
A roadmap that guides execution and removes guesswork
Greater alignment across the organization
A strategy that withstands scrutiny and drives performance
This is the foundation for predictable, scalable B2B marketing.
What's the best way to get started with marketing strategy?
Start with a strategic program that drives growth.
If you need a strategy that gives clarity, focus, and revenue impact (not more noise) our fixed-price Strategy Program is the most effective place to start.
Speak with us about your strategy requirements.