Which tools are most popular for planning B2B Marketing
We asked some industry experts what their go-to tools were when planning marketing strategies, campaigns, and tactics. They highlight the common challenegs of integration between multiple platforms.
B2B Marketing Planning Tools Survey
Discover the latest insights from our B2B Marketing Tools Survey! Learn how mid-sized businesses use CRM software, marketing automation, and collaboration tools to streamline strategies. Explore satisfaction levels, challenges, and preferences for lightweight and comprehensive planning solutions. Optimize your marketing campaigns with actionable data on integration, real-time insights, and more. Perfect for marketing managers, directors, and CMOs seeking cutting-edge B2B marketing planning tools.
Salesforce Data Quality
Five Best Practices for Ensuring Robust Data in Salesforce Good quality data is the backbone of your operations. But how do you ensure that your Salesforce data remains robust, reliable, and actionable? Here are some bite-sized tips that you can quickly implement to keep your data in good order. 1. Start with a Clear Data […]
Marketing as custodian of RevOps
The natural evolution of Marketing as custodian of Revenue Operations (RevOps) When I started in B2B marketing 25 years ago, the function had two roles; build the brand and generate demand. That was pretty much it. Often (unkindly) referred to by sales colleagues as ‘colouring in’ and ‘running events’. Of course, marketing has always been […]
How much does a fractional marketing director or CMO cost?
How much does it cost for a fractional marketing consultant, director, or CMO? Read our article to find out.
