Key differences between Pardot and Salesforce Marketing Cloud Account Engagement

In the dynamic world of digital marketing, tools and platforms must continually evolve to meet the changing needs of businesses and their customers. Salesforce’s recent transition from Pardot to Salesforce Marketing Cloud Account Engagement marks a significant evolution in their marketing automation offerings. While both platforms aim to enhance marketing efforts and drive engagement, the new Marketing Cloud Account Engagement brings a host of advancements and changes that set it apart from its predecessor. Here, we delve into the key differences between the old Pardot product and the new Salesforce Marketing Cloud Account Engagement.